Directioners and those who love makeup in general, get ready! Makeup by ONE DIRECTION is coming! Excited? You should be! Niall tweeted a makeup line in the works about a month ago, and here is your first look!

Makeup by One Direction Kits

With a range of makeup and cosmetic products packaged in a limited edition collectible tin box, who wouldn’t be ecstatic? Much like the band members themselves, Makeup by One Direction celebrates a fun, unique, and youthful style with a touch of cheeky mischievousness.

Offered at an affordable price point for everyone, “The Looks Collection” comprises three collectible tins inspired by One Direction’s globe-conquering albums. And because everyone is beautifully unique in their own way, each tin comes complete with everything you need to fit your personality.

Are you a rock n’ roll type, a fun party girl, or the girl next door? If you need help, each collection provides illustrations to help show you how to get your perfect look. Now, are you ready to take a sneak peak at Makeup by One Direction: The Looks Collections?

Midnight Memories Kit:

Makeup by One Direction Midnight Memories Kit


  • “Through the Dark” Liquilights Glow Gloss – Electric glitter poppy lip gloss that glows to neon red-orange under UV light
  • 4+1 Eye Shadow Palette in smoky shimmery grays and neutrals:
    • “Little White Lies” – Palest warm gray
    • “Don’t Forget Where You Belong” – Soft pink shimmer
    • “Half a Heart” – Metal gray
    • “Strong” – Charcoal black matte shimmer
    • “Midnight Memories” – Silver glitter crème
  • “Best Song Ever” – Crimson red crème lipstick
  • “Little Black Dress” – Volumizing mascara in perfectly black
  • “Right Now” – Liquefied metallic steel nail varnish
  • “Better than Words” – Blackest black eye and body crayon

Take Me Home Kit:

Makeup by One Direction Take Me Home Kit


  • “Kiss You” Liquilights Glow Gloss – Orange glitter rush lip gloss that glows to neon yellow under UV light
  • 4+1 Eye Shadow Palette in the perfect nude shades:
    • “Back For You” – Velvet crème
    • “Change My Mind” – Peachy shimmer
    • “C’mon C’mon” – Soft taupe
    • “Little Things” – Smoky Brown
    • “Take Me Home” – Golden glitter crème
  • “Last First Kiss” – Nude-pink sheer lipstick
  • “Little Black Dress” – Volumizing mascara in perfectly black
  • “Live While We’re Young” – Multi-dimensional gold glitter nail varnish
  • “I Wish” – A warm chocolate brown eye and body crayon

Up All Night Kit:

Makeup by One Direction Up All Night Kit


  • “Taken” Liquilights Glow Gloss – Powerhouse glitter pink lip gloss that glows to neon orange under UV light
  • 4+1 Eye Shadow Palette in playful blues and versatile neutrals:
    • “More Than This” – Soft blushing pink
    • “Gotta be You” – Silvered taupe shimmer
    • “Save You Tonight” – Shimmering turquoise blue
    • “Another World” – Royal blue shimmer
    • “Up All Night” – Sapphire glitter crème
  • “I Should Have Kissed You” – Bubblegum pink crème lipstick
  • “Little Black Dress” – Volumizing mascara in perfectly black
  • “Na Na Na” – Aqua-blue metallic chrome nail varnish
  • “Stand Up” – Dark denim eye and body crayon

*Every kit includes a 5 piece decorator stencil set. Decorate yourself, your stuff, your friends with One Direction doodles!*

Launching mid-August, One Direction will debut their limited edition cosmetic collections by Markwins International starting in United States at Macy’s on August 11th and Beauty Brands, Dillards, Lord and Taylor, Stage Stores on August 25th. Other major retailers worldwide and international release dates TBD.

Looks amazing, right?! Want to win a limited edition makeup set before it’s released to the public? Of course you do! Here is your chance. To enter, fill in your information below, ‘Like’ the Make-up by One Direction Facebook page, and tweet the message on Twitter. Additional entries can be earned. Up to 50 limited edition makeup sets will be given away. Winners will be selected at random and announced by August 5th. This contest is opened to US and Canadian residents only.

Good Luck!

Now, let’s dance all night to the best band ever!

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