Disclaimer: Products received under this post were gifted from the wet n wild 2017 Collection Preview Launch. Views expressed are honest and of my own.

wet n wild Photo Focus Foundation Concealer Pressed Powder Collection Review

wet n wild’s new Photo Focus Collection features no-flashback technology. Question, what is Flashback? Answer: Flashback is when white particles in face makeup reflect light released by flash photography, creating a white cast in photos.

Based on panel test results, 700 selfies later in different light conditions from clear blue sunlit sky to nightclub lighting, wet n wild’s Photo Focus foundations, powders and concealers will guarantee photo-perfect pictures anytime and anyplace! So kiss photo flashback goodbye!

wet n wild Photo Focus Foundation:

wet n wild Photo Focus Foundation 366C Buff Bisque Review
wet n wild Photo Focus Foundation $7.99CAD
  • Featuring No Flashback Technology and a light-adjusting complex that delivers a flawless matte finish
  • Microsphere Powder Blend features a composite of spherical powders of unique sizes, which yields a multi-dimensional shape that helps to diffuse light
  • Lightweight foundation made of a crosspolymer film-forming agent which allows for elegant texture on skin while silica, which features absorbent and thickening properties, helps provide soft, full to medium buildable coverage
  • Blended silicone provides a blurring, soft focus effect while matte mica helps minimize light reflection
  • Available in 20 Oil-Free, Paraben-Free, Sulfate-Free and Fragrance-Free shades

wet n wild Photo Focus Concealer:

wet n wild Photo Focus Concealer 341B Light Medium Beige Review
wet n wild Photo Focus Concealer $5.99CAD
  • Soft Focus Polymer Complex helps blendability and adds an elegant silky texture to skin
  • Chamomilla Flower Extract helps enhance the appearance of dry or dull skin, while Vitamin E improves the appearance of texture and provides moisture
  • Instantly brightens and perfects the appearance of skin while concealing imperfections, dark spots and blemishes
  • Available in 6 Fragrance-Free and Gluten-Free shades

wet n wild Photo Focus Preesed Powder:

wet n wild Photo Focus Pressed Powder 822E Neutral Buff Review
wet n wild Photo Focus Pressed Powder $5.99CAD
  • Soft Focus Polymer Complex helps blendability and adds an elegant silky texture to skin
  • Nylon and silicones help provide soft glide and adherence to the skin, while silica delivers a soft matte, second-skin finish.
  • Lightweight and oil-free formula sets makeup leaving a soft, satin finish, allowing skin to appear flawless with a natural glow.
  • Each shade covers a range of skin tones and is formulated to help reduce shine throughout the day
  • Available in 8 Lightweight, Oil-Free, Fragrance-Free and Gluten-Free shades


I must say, I am crazy impressed by wet n wild’s Photo Focus! I was not expecting the results to turn out the way it did but they were unbelievable!

The coverage coming from the foundation has a medium to buildable-full coverage. It provides a smooth matte finish, in addition to looking and feeling lightweight and not cakey.

The packaging is interesting, it’s not a pump dispenser nor is it simply a bottle in which you have to pour the product out. There is a paddle attached to the cap that is used to get the product out.

Although the foundation covered most of my imperfections, the concealer concealed the rest and brightened the under eyes. To finish everything off, the pressed powder adds a silky, soft texture to the skin and no shine.

wet n wild Photo Focus Foundation Concealer Pressed Powder Collection Before After Review
Photo Focus Foundation (366C Buff Bisque)
Photo Focus Concealer (341B Light Medium Beige)
Photo Focus Pressed Powder (822E Neutral Buff)

In the end, it left my skin looking flawless! This is definitely a product worth trying out on all skin types. I would suggest for those who have dry skin to apply a well-hydrated moisturizer prior to applying foundation. Otherwise, the foundation may leave the dry area of the skin slightly noticeable.

What are your thoughts on wet n wild’s Photo Focus?

wet n wild Photo Focus collection is available now at select food, drug and mass retailers, www.well.ca and www.wetnwildbeauty.com.

All wet n wild products are cruelty-free and PETA approved!

Tags: , , , ,

4 thoughts on “wet n wild Photo Focus”

    1. I knew I forgot to mention something in the post! Yes, these products will work well with all skin types. But if you have dry skin, I would recommend a well hydrated moisturizer prior to application.

Leave a Reply

Your email address will not be published. Required fields are marked *